There’s simply no way to over-emphasize the centrality of getting smartphone and tablet experiences right for news customers. This year, we’ve seen newspaper access move from around 25 to 35 percent mobile access, with TV stations in a similar range. Startup news sites, significantly, report 50 percent or more of their views coming from mobile. As importantly, mobile advertising in the U.S. will double to $9.6 billion from $4.4 billion. Google will take about half of that, Facebook 15 percent, with only a couple of dozen publishers are taking in serious money.
The test for 2014: If news publishers don’t make 2014 the year of mobile-first content and sales development, they have slim hopes of growing digital ad revenue over the next several years.
Newsonomics
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