Why BuzzFeed Is Trying to Shift Its Strategy

In an interview about a new investment in BuzzFeed, Jonah Peretti, its co-founder and chief executive, told The New York Times, “We’re organizing ourselves to be a media company for the way people consume media today.”

But what about the way people consume media tomorrow?

While many people now find their news on Facebook, it’s easy to forget that very recently they found it on Google, and will surely find it somewhere else in the not-too-distant future. The danger for media companies, then, is to focus too much on how stories are delivered and too little on what the stories say.

BuzzFeed has been clear about its strategy: Publish items that people want to share on social media. It called Facebook the “new ‘front page’ for the Internet.” The strategy appears to be working.

NYTimes.com